Competitive hosts are turning to Airbnb video in a bid to attract attention and increase bookings. They understand the need to get creative with Airbnb management and marketing. The short-term rental market has grown to epic proportions and blending in just won’t do anymore – you need to stand out!
Luckily, there’s a fool-proof way to do this by simply embracing each and every marketing opportunity that comes your way.
That’s where Airbnb video comes into the mix. Just think about it – you’ll get a chance to showcase your property across multiple channels. It’s a great opportunity to reach a wide audience and let them know exactly what you have to offer.
Airbnb video is proven to be an effective marketing method. 93% of businesses reported that they have secured new customers via Airbnb video. Learn what types of videos can get popular with potential guests and get armed with the best practices to start with Airbnb videos.
Airbnb Video Ideas for Savvy Hosts
If you’re going to create a video you will need to give some thought as to the content. Here are a few video content tips to get your creative juices flowing:
Airbnb property video
Showcase what your rental has to offer by filming an Airbnb video tour of your property. Does your rental have any special features, such as a swimming pool or hot tub? Is there a state-of-the-art kitchen or a romantic four-poster in the bedroom?
Perhaps you have a glorious garden or sweeping views of a majestic mountain range from your lounge window. Your Airbnb video provides the perfect opportunity to introduce your target audience to the features and best bits of your pad.
About me video
If you have a sparkling personality and amazing hosting skills this is your chance to let potential guests know. Personalize your experience by allowing people to get a glimpse into the world of a busy Airbnb host.
Make a mini-movie of your typical day (keep it light and add humor where possible).
Make sure you film at least part of your Airbnb video inside or outside your rental. This will enable you to show off the property as well as your hosting abilities.
Video about top local attractions
Are you near a big theme park? Do you have a famous landmark on your doorstep? Or perhaps your pad is close to a renowned restaurant and therefore considered a foodie heaven? Film an Airbnb video of the attractions near to your property to let potential guests know about all the great places they can visit if they come to stay.
Video about top things to do in your area
You could also use a video to promote what’s going on in your area. Let potential guests see for themselves what they can look forward to if they book. You could include features such as great hiking trails, pretty parks, scenic beaches, art galleries, etc.
How about a Q&A video to draw attention? Cover topics that might be of interest to potential guests, such as “Why are Airbnb’s better than hotels?” Again, your video not only allows you to demonstrate your capabilities as a host but it also lets you show off your property and surrounding area.
Top Tips to Help You Succeed in Producing an Airbnb Video
Producing an Airbnb video isn’t as daunting as it sounds. Before you begin, take some time to think about the image you want to portray. Here are a few top tips:
Tell the story of your rental property
Include anything of special interest. Perhaps your pad dates back many years or was once your family home? Providing background details helps to personalize the Airbnb experience for your guests.
Keep your Airbnb video short and sweet
Don’t bore your viewers with a long, rambling narrative. Keep things fresh and interesting by sticking to punchy facts and making your content bright and breezy.
Watch out for any copyrighted content
If you’re shooting a video of your locality and attractions make sure you check out any copyright laws pertaining to images, etc. Also, be careful when using music for your videos. The best idea is to get royalty-free music from stock music sites.
Make sure your Airbnb video looks professional
Plan your video to make sure you create the right image. Think about lighting and angles to make sure you get a crisp, good-quality video. If in doubt get some help, your Airbnb video needs to look the part if you want to attract interested the right type of guest.
Create a YouTube video and post to social media platforms
Social media offers an affordable and effective way to reach a wide variety of people. You need to create a buzz around your rental property and the area it is in. You can do this to some extent with text, but browsers are quickly drawn to photographs and videos. As the old saying goes “A picture is worth a thousand words.”
Create your own video and upload it to YouTube or other video platforms. Gain the maximum exposure by actively promoting it on social media.
First off, you need to work out who your target audience is. If you cater to Millenials and Gen Z, pay special attention to Instagram. Instagram has grown and has over 500 million monthly users. In fact, about a third of Millennials in the United States use Instagram on a daily basis.
If you want to attract middle-aged travelers you should check out what Facebook can do for you. Create a business page and fill it with engaging posts and advice for travelers – this is a great way of impressing potential guests.
Are You Ready to Market Your Property with an Airbnb Video?
Like many hosts, we expect you’re keen to encourage guests to view and book your property. Let’s summarize what you can do to make that happen:
- Give your rental a critical once over – there’s always room for improvement.
- Remove clutter and tidy up the interior and exterior of your rental.
- Take clear photographs of your updated pad.
- Shoot a professional Airbnb video of the property and local area.
- Upload videos to your Youtube channel and other video platforms, for example, Vimeo.
- Promote your Airbnb video on social media platforms (Facebook, Instagram, etc.)
- Don’t forget to add a link for the video to your listing.
Add an Airbnb video to drive more traffic to your listing and you could drum up lots of interest and secure more bookings than ever before.